Order desk
Orders placed where your customers already talk
Plain-language orders in the group chat, invoices on request in-thread, dues answered instantly, onboarding handled by the agent.
In the thread
An order placed in plain language
Plain-language orders in the group chat, invoices on request in-thread, dues answered instantly, onboarding handled by the agent.
How order desk runs
- Step 1
It picks up the conversation
- Step 2
It does the work
- Step 3
It hands you the exceptions
Optional layer
The retailer app — only when it pays off
WhatsApp and AI agents need no install and no training. Layer the app in once pull-demand is proven.
Build when
- Order frequency > 2× per month — the app earns its install
- High SKU complexity where catalog browse drives larger baskets
- Brand needs a defensible moat vs distributor switching
- Loyalty program requires identity beyond a phone number
Skip when
- Fewer than 500 active retailers — install friction outweighs benefit
- Low digital literacy in the GT segment you’re targeting
- Build + maintenance cost not justified by incremental lift
- Brand is pre-PMF in GT — the channel bet should come first
App features
Nothing to install, nothing to teach. Start with WhatsApp + AI; add the app when pull-demand is proven.
Underneath all of it
Every conversation is logged and searchable, and every handoff shows exactly where the agent stopped and a person took over.
216,491 messages exchanged · 5.6% of engagements escalated to a human
Next in the journey