Win-back

The customers who stopped ordering, reached again

No order in 30 days triggers a WhatsApp nudge, then an AI call to whoever did not reply. Continuously, without a campaign brief.

The lifecycle

From cold record to repeat order

The brand-to-retailer lifecycle, stage by stage, run on voice and chat.

Stage 01

Acquire

  • Reaches and qualifies cold retailer records at scale
  • Captures fit and intent through a natural conversation
  • Routes only sales-ready outlets forward
Voice & chat
Stage 02

Onboard

  • Conversational onboarding — no paperwork or field visit
  • Collects the details needed to start transacting
  • Activates the retailer the moment they're cleared
Guided onboarding
Stage 03

Order Taking

  • Retailers order in their own words — any channel, any format
  • Stock and pricing confirmed in real time
  • Confirmed orders flow straight into fulfillment
Conversational ordering
Stage 04

Engage

  • Spots retailers going quiet before they churn
  • Wins them back with a timely, relevant nudge
  • Reaches each outlet on the channel it responds to
Retention
Stage 05

Scheme Execution

  • Targets the right offer to the right outlet
  • Runs a trade promotion across the retailer base without a field push
  • Measures uptake down to the outlet and SKU
Promotions
Stage 06

Market Intel

  • Turns every interaction into structured market data
  • Surfaces competitor, pricing, and availability signals
  • Feeds the signals back to the brand as they arrive
Insights

How win-back runs

  1. Step 1

    It picks up the conversation

  2. Step 2

    It does the work

  3. Step 3

    It hands you the exceptions

1,994
engagements on continuous 30-day win-back
5.8%
of all 900 dormant retailers reordered within 7 days

Single source of truth

The Retailer Database

One AI-enriched record for every retailer across channels — from first touch to lifetime value. Every outbound action and inbound signal writes back here.

IdentityName · Address · GST · Owner contact
ClassificationCategory · Channel type · Outlet tier
AcquisitionSource channel · Date · Campaign
EngagementStage · Last contacted · Days dormant
CommerceOrder history · SKU mix · LTV · Credit limit
IntelligenceCompetitor signals · OOS events · Price feedback

AI enriches & deduplicates every incoming record automatically

R

Raju General Stores

Kirana · GT Channel · Mumbai West

Example
GST27ABCDE1234F1Z5
OwnerRajesh Kumar · +91 98765 43210
LTV₹1,24,000 · 38 orders
SKU mixBiscuits 40% · Beverages 35% · Snacks 25%
SourcePaid lead → AI enriched
StageActive

AI signals

Reorder due in 3dComp. sighting ×2Price sensitive

Underneath all of it

Every conversation is logged and searchable, and every handoff shows exactly where the agent stopped and a person took over.

216,491 messages exchanged · 5.6% of engagements escalated to a human

Next in the journey

Answered on the channel they arrived on

Support

Prove it on your own numbers in 30 days

Book a demo
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