TrueWholesale

2,540 retailers onboarded without adding a rep

2,540

retailers onboarded by the agent

The problem

This distributor's field reps reached about 40 outlets a day each, bounded by travel time. Onboarding new retailers was the bottleneck on every new territory.

What the agent did

• — Retailers self-register through a WhatsApp flow, no app to install
• — Orders placed in plain language in the group chat, logged against the right SKU
• — The agent chases payment before dispatch on terms accounts

The result

2,540 retailers onboarded by the agent, and 198 orders where payment was collected before goods moved.