Infollion

Outreach written per contact, not per template

The problem

Researching one account properly takes the better part of an hour, so at any real volume nobody does it, and outreach collapses into one template sent to everybody.

What the agent did

• — Each contact researched before anything is written
• — LinkedIn and email approached as one conversation, not two campaigns
• — Replies handled in thread rather than dropped into a rep's queue

The result

Contextual outreach running continuously on LinkedIn and email. Figures pending clearance.