An extended sales team that drives revenue
Zyaro pairs real salespeople with AI agents to acquire, onboard, and grow every retailer across your distribution network — reaching more outlets than a field team can, without adding headcount.
500 vs 40
outlet touches per day — AI agent vs human DSR
10× reach per rupee of payroll cost
3.8%
same-day conversion for the AI-engaged cohort vs 0% untriggered
From an internal pilot cohort
Same-day
reorder trigger vs a 3–7 day wait for the next SR visit
Predictive reorder closes the stock-out window
10k+
outlets at scale with zero incremental headcount
Every conversation = structured market data
Single source of truth
The Retailer Database
One AI-enriched record for every retailer across channels — from first touch to lifetime value. Every outbound action and inbound signal writes back here.
AI enriches & deduplicates every incoming record automatically
Raju General Stores
Kirana · GT Channel · Mumbai West
AI signals
Acquisition
Every channel, one enriched database
Wherever a retailer comes from, every lead is validated, deduplicated, and classified before it enters the database — so the source of truth stays clean.
Performance ads
High-intent lead capture from kirana and wholesale buyers via targeted paid campaigns.
B2B marketplaces
We surface and engage retailers already active across major trade platforms.
Inbound search
Capture retailers actively searching for distribution — the highest purchase-intent demand.
Direct outreach
Conversational outreach to mapped outlets. No app install, zero friction to respond.
AI Enrichment Layer
Filters junk, resolves duplicates, and enriches every record with GST & contact data before it lands.
Retailer DB
Single source of truth
6 lifecycle stages — fully automated
From cold record to repeat order
The whole brand-to-retailer lifecycle runs on voice and chat — every stage automated end-to-end.
Acquire
- Reaches and qualifies cold retailer records at scale
- Captures fit and intent through a natural conversation
- Routes only sales-ready outlets forward
Onboard
- Conversational onboarding — no paperwork or field visit
- Collects and verifies what's needed to start transacting
- Activates the retailer the moment they're cleared
Order Taking
- Retailers order in their own words — any channel, any format
- Stock and pricing confirmed in real time
- Confirmed orders flow straight into fulfillment
Engage
- Spots retailers going quiet before they churn
- Wins them back with a timely, relevant nudge
- Reaches each outlet on the channel it responds to
Scheme Execution
- Targets the right offer to the right outlet
- Runs trade promotions across thousands of retailers in minutes
- Measures uptake down to the outlet and SKU
Market Intel
- Turns every interaction into structured market data
- Surfaces competitor, pricing, and availability signals
- Feeds a live brand intelligence dashboard — at zero marginal cost
Cross-cutting AI
Capabilities that span the stack
Beyond the lifecycle, the same AI layer powers operations that brands usually staff entire teams for.
Predictive Reorder
Forecasts outlet-level demand and nudges the retailer before stock-out — cuts the 3–7 day “SR visit window” to same-day.
AI Sales Rep Layer
500 outlet touches per day vs 30–40 for a human DSR. 10× reach per rupee — handles qualification, follow-up, and closure.
Credit & Collections
AI scores creditworthiness from order behaviour. Automated payment reminders. Flags collection risk early.
Shelf Visibility Audit
Retailer sends a photo. AI audits SKU presence, share of shelf, and planogram compliance — no field team required.
Complaint Resolution
Damage and short-shipment claims triaged automatically. Routes by severity, issues credit notes, closes the loop.
Distributor Monitoring
Tracks fill rate, beat coverage, and return rates per distributor. Flags underperformance against SLA benchmarks.
Optional layer
The retailer app — only when it pays off
WhatsApp + AI agents deliver ~90% of the value at ~10% of an app's build cost. Layer the app in once pull-demand is proven.
Build when
- Order frequency > 2× per month — the app earns its install
- High SKU complexity where catalog browse drives larger baskets
- Brand needs a defensible moat vs distributor switching
- Loyalty program requires identity beyond a phone number
Skip when
- Fewer than 500 active retailers — install friction outweighs benefit
- Low digital literacy in the GT segment you’re targeting
- Build + maintenance cost not justified by incremental lift
- Brand is pre-PMF in GT — the channel bet should come first
App features
90% of the value at 10% of the build cost. Start with WhatsApp + AI; add the app when pull-demand is proven.
The Zyaro stack
Five layers, one platform
Integrated by design — no stitching tools together. Every layer feeds the same retailer record.
AI Voice & Chat Agents
Qualify, onboard, order-take, engage, collect, and extract intel — every stage automated end-to-end.
Retailer Database with AI Enrichment
Single source of truth — auto-enriched, deduplicated, and stage-tracked across every channel.
Performance Marketing + Lead Capture
Paid campaigns wired directly into the database — leads flow in structured, scored, and enriched.
CRM + Engagement Workflows
Stage-based workflows trigger the right action at the right moment — no manual orchestration.
Order Management
Confirmed orders flow straight into fulfillment — real-time stock checks and delivery triggers.
At a glance
Optional when ready
Retailer App
Layer in when > 500 active retailers + high order frequency.
Zero incremental headcount
Run your entire GT channel on AI agents.
See the full brand-to-retailer stack on your own data — start a 30-day experiment.